Project Brief & Challenge
TI-Kenya sought to strengthen public understanding and usage of two of its key digital platforms:- Uwajibikaji Pamoja
- Action for Transparency App
- Existing content was technical and process-heavy
- Messaging needed to work for both policy stakeholders and the general public
- All materials had to strictly follow TI-Kenya’s brand standards and communication norms
- Content needed to be online-ready, shareable, and bilingual
