TECNO Kenya

Creating Cohesive, High-Impact Visual Identity for a National Healthcare Network

This project demonstrates our ability to translate technical services into accessible content, build trust through consistency. It also showcases our ability to manage brand communication and deliver social media with real business objectives.

Client Overview

TECNO Mobile is a globally recognized smartphone brand with a strong focus on innovation, affordability, and youth-driven technology. In Kenya’s highly competitive mobile market, TECNO required a bold and culturally relevant social media presence that could drive awareness, engagement, and product desirability among digital-first audiences.

Project Brief & Challenge

The Kenyan smartphone market is saturated with competing brands fighting for attention across social platforms. TECNO needed to:

Cut through social media noise with distinctive, youth-focused content
Maintain brand consistency across multiple platforms
Translate technical product features into engaging, lifestyle-driven narratives
Drive sustained engagement rather than short-term visibility
Align global brand direction with local cultural context

The challenge was to create content that felt premium, energetic, and aspirational—without losing clarity or authenticity.

Scope of Work & Deliverables

1. Audience-First Content Strategy

We identified TECNO’s core digital audiences—youth, creatives, students, and young professionals—and tailored messaging around:

Mobile photography
Entertainment and lifestyle
Productivity and everyday use cases
Aspirational but accessible tech ownership

2. Platform-Optimized Creative

Each platform was treated as a unique environment:

Instagram: Visual storytelling, product highlights, reels, and lifestyle imagery
Facebook: Informative posts, feature breakdowns, and community engagement
Campaign Assets: High-impact visuals designed for promotions, launches, and activations

3. Visual Consistency with Creative Edge

All assets adhered strictly to TECNO’s brand guidelines while introducing:

Bold layouts
Strong typography
Clean product framing
Youth-centric color treatments

4. Community & Brand Growth Support

Bob Digital Media supported ongoing content execution to ensure:

Alignment with platform updates and campaigns
Consistency in tone and messaging
Continuous audience engagement

Key Project Metrics

Increased engagement across key social platforms
Stronger visual consistency and brand recognition
Improved audience interaction with product-led content
Clearer communication of TECNO’s value proposition
A scalable content system adaptable for future campaigns

Results

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