HAVA

Creating Cohesive, High-Impact Visual Identity for a National Healthcare Network

This project demonstrates our ability to translate technical services into accessible content, build trust through consistency. It also showcases our ability to manage brand communication and deliver social media with real business objectives.

Client Overview

HAVA is a contemporary, technology-driven ride-hailing platform built by Kenyans, for Kenyans. Designed to address the realities of the local transport ecosystem, HAVA prioritizes fair earnings for drivers, reliable and affordable rides for passengers, and a community-centric approach to urban mobility.

Project Brief & Challenge

Entering a crowded ride-hailing space dominated by global brands, HAVA faced several key challenges:

Establishing brand credibility and trust among riders
Branding of Multiple Clinic Locations

The challenge was to deliver visually impactful materials that could:

Celebrate a significant organizational milestone
Clearly communicating its driver-first, Kenyan-built value proposition
Educating the market on how HAVA differs from traditional ride-hailing apps
Building early-stage brand awareness and community engagement
Creating social media content that balanced education, promotion, and storytelling

Social media needed to act as both a brand awareness engine and a trust-building channel.

Scope of Work & Deliverables

1. Social Media Strategy & Content Framework

We developed a structured content plan that defined:

Core content pillars (Drivers, Riders, Platform Benefits, Brand Values)
Posting cadence and engagement strategy
Awareness and adoption-focused messaging

The designs balanced celebration with professionalism, reinforcing AHF’s impact and longevity.

2. Visual Content Design

Our team designed modern, high-impact social media visuals that:

Reflected HAVA’s contemporary tech-driven identity
Maintained visual consistency across platforms
Communicated information clearly in a mobile-first format

3. Copywriting & Messaging

We crafted captions and messaging that:

Spoke directly to Kenyan riders and drivers
Balanced promotional content with education and storytelling
Continuous audience engagement

4. Community & Brand Growth Support

Bob Digital Media supported ongoing content execution to ensure:

Alignment with platform updates and campaigns
Consistency in tone and messaging
Continuous audience engagement

Key Project Metrics

Social media strategy for a Kenyan ride-hailing platform
Community-focused digital storytelling
Content designed for driver and rider engagement
Modern, mobile-first social media design
Brand-aligned copywriting and messaging

Results

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