Cannon Group

Building Trust, Consistency, and Engagement for a Leading Insurance Brand

This project demonstrates our ability to translate technical services into accessible content, build trust through consistency. It also showcases our ability to manage brand communication and deliver social media with real business objectives.

Client Overview

Cannon Group is a leading insurance provider in Kenya, known for delivering reliable, innovative insurance solutions to individuals and businesses. As a trusted name in the insurance sector, Cannon Group’s digital presence plays a critical role in customer engagement, service accessibility, and brand credibility. Their website, www.cannon.co.ke, serves as a central touchpoint for customers—supporting policy inquiries, showcasing products, and reinforcing trust in a highly competitive and regulated industry.

Project Brief & Challenge

Cannon Group required a structured and professional social media presence that could:
  • Communicate insurance products clearly without overwhelming audiences
  • Maintain a consistent brand voice across platforms
  • Balance corporate credibility with approachable, human communication
  • Support customer education while driving engagement
  • Stand out in a crowded digital and financial services landscape
Insurance content is often complex, technical, and perceived as unengaging. The challenge was to humanize insurance without oversimplifying it, while reinforcing Cannon Group’s authority and trustworthiness.

Scope of Work & Deliverables

1. Social Media Strategy & Content Planning

We developed a structured content plan aligned with Cannon Group’s business objectives, including:
  • Insurance education content
  • Product awareness and service highlights
  • Brand trust and credibility messaging
  • Informational and engagement-driven posts

2. Creative Design & Visual Direction

We designed social media visuals that:
  • Maintained consistency with Cannon Group’s brand identity
  • Balanced professionalism with approachability
  • Improved readability and visual hierarchy for mobile audiences

3. Copywriting & Messaging

We crafted clear, concise copy that:
  • Simplified insurance concepts
  • Reinforced trust and reliability
  • Encouraged engagement without gimmicks
  • Reflect Cannon Group’s professional and trustworthy brand image
  • Deliver fast performance and responsive layouts
  • Support content updates and future expansion

4. Ongoing Content Support

Bob Digital Media provides continuous creative and strategic support to ensure
  • Consistency across campaigns
  • Incorporate feedback efficiently
  • Deliver within agreed timelines

Key Project Metrics

  • Social media management for a leading Kenyan insurance provider
  • Strategy-led content aligned with brand trust and compliance
  • Clear, audience-friendly insurance communication
  • Consistent visual identity across platforms
  • Scalable content framework for long-term use

Results

Social Media
Social Media
Social Media
Social Media

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