Cannon Group

Building a Scalable Digital Platform for a Modern Insurance Brand

This project demonstrates our ability to operate handle technically complex digital projects end to end, design expereinces that balance compliance, clarity and conversion.

Client Overview

Cannon Group is a leading insurance provider in Kenya, known for delivering reliable, innovative insurance solutions to individuals and businesses. As a trusted name in the insurance sector, Cannon Group’s digital presence plays a critical role in customer engagement, service accessibility, and brand credibility. Their website, www.cannon.co.ke, serves as a central touchpoint for customers—supporting policy inquiries, showcasing products, and reinforcing trust in a highly competitive and regulated industry.

Project Brief & Challenge

Cannon Group required a complete website overhaul to modernize its digital presence and improve usability. The project presented several interconnected challenges:
  • An outdated website that no longer reflected the company’s professionalism and scale
  • A need to improve user experience for both existing and potential customers
  • Technical complexity involving domain migration and hosting management
  • The requirement for a clean, intuitive interface that balances clarity, compliance, and conversion
  • Ensuring minimal disruption during transition while maintaining business continuity
The core challenge was balancing accuracy, sensitivity, and simplicity ensuring policies remained correct and compliant while being approachable and empowering for children.

Scope of Work & Deliverables

1. Domain Migration & Hosting Management

We handled the full domain migration and hosting setup, ensuring:
  • Zero data loss
  • Zero data loss
  • Minimal downtime
This provided Cannon Group with a reliable foundation for its digital operations.

2. UX & UI Design

We designed an intuitive, responsive interface that:
  • Simplifies navigation across insurance products and services
  • Enhances readability and clarity of content
  • Provides a consistent experience across desktop and mobile devices

3. Website Design & Development

The website was developed to:
  • Reflect Cannon Group’s professional and trustworthy brand image
  • Deliver fast performance and responsive layouts
  • Support content updates and future expansion

4. Stakeholder Collaboration & Feedback Integration

We worked closely with Cannon Group’s internal teams to:
  • Align design decisions with business objectives
  • Incorporate feedback efficiently
  • Deliver within agreed timelines

Key Project Metrics

  • Full website redesign for a leading Kenyan insurance provider
  • End-to-end domain migration and hosting management
  • Responsive UX/UI design optimized for clarity and trust
  • Improved customer accessibility and digital credibility
  • Scalable, secure digital infrastructure

Results

Social Media
Social Media

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